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Featured case study
Finastra is a global leader in financial technology. As customer expectations evolved, Silver helped reposition the business around Innovating Finance Together: a more practical, customer-first platform built around partnership, trust and shared innovation. Developed through global research, customer insight and AI-powered Cylvy® market intelligence, the positioning was brought to life through a bold new creative platform and embedded across the organisation before launching globally. From brand and content to demand generation, events and sales enablement, it connected one clear story across the customer journey, helping drive stronger market visibility, increased customer engagement and Finastra’s strongest year of marketing-sourced pipeline to date.
Fin.Tech Marketing Awards North America
Best Integrated Multi-Channel Campaign
Finastra is a global leader in financial technology. As customer expectations evolved, Silver helped reposition the business around Innovating Finance Together: a more practical, customer-first platform built around partnership, trust and shared innovation. Developed through global research, customer insight and AI-powered Cylvy® market intelligence, the positioning was brought to life through a bold new creative platform and embedded across the organisation before launching globally. From brand and content to demand generation, events and sales enablement, it connected one clear story across the customer journey, helping drive stronger market visibility, increased customer engagement and Finastra’s strongest year of marketing-sourced pipeline to date.
Fin.Tech Marketing Awards North America
Best Integrated Multi-Channel Campaign
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