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Fast-tracking cybersecurity success for partners

The opportunity

CrowdStrike protects the people, processes and technologies that drive modern enterprise. A single agent solution to stop breaches, ransomware and cyber attacks – powered by world-class security expertise and deep industry experience.

With the goal of ensuring ROI of the newly launched marketing hub for partners, The Grid, CrowdStrike engaged Silver to assist in driving both awareness and adoption of the platform across their partner community – a win-win situation when used to maximum effect.

The objectives

  • Drive awareness of The Grid, clearly promoting its value to partners.
  • Inspire the registered partner community to increase their usage of The Grid.
  • Maximise the value of The Grid to partners whilst ensuring they enjoy significant ROI.
  • Assist partners with the execution of their campaigns to optimize lead generation.
  • Recruit and onboard more CrowdStrike partners onto The Grid.

The solution

Silver devised an ongoing to- and through-partner programme that promoted the value of The Grid to partners – with particular focus on the quarterly campaigns and, most importantly, a brand-new concierge service to generate leads for partners.

Silver created an array of assets that included landing pages, programme guides, internal slides and promotional videos to optimise reach and engagement. These promoted the service launch and showcased the quarterly campaigns that target industry-specific topics that are most relevant to partners and their customers to maximise the ROI of The Grid.

The creative

All assets leveraged wordplay that revolved around racing, accentuated by powerful designs to reflect both the high-octane and gripping nature of Formula 1 and the drive needed to stay ahead in a competitive landscape – all while staying true to CrowdStrike’s colour palette and active tone.

Our creative clearly communicated to partners the value in leveraging The Grid and how it is designed to ease campaign activation and improve their ROI.

“A big thank you to Silver for their partnership in making this program a reality. Not only has it been an enjoyable experience, but their strategic thinking and creative output has been great and really sets them apart from other agencies. It’s exciting to see the buy-in from the regions and partners alike and I’m confident that this will make a meaningful difference to our partners and the business”.






Channel marketing, lead generation, video & animation