Boardwave
Bringing European software industry leaders together
The opportunity
As the European software sector’s only independent, high-end networking community, Boardwave is perfectly placed to bring that industry together, pioneering collaboration and thought leadership.
To facilitate this, the client set out to create an exclusive industry networking event, partnering with Silver to help launch and market the event with a strong digital presence, bolstered by a variety of supporting assets, including a podcast.
The objective
Silver was tasked with naming, branding and developing the website and its accompanying collateral and, to help promote the event and its website, launching a number of dedicated marketing campaigns alongside it.
The objective of these was to drive new member registrations and promote regular content, such as podcasts, leader profiles and so on, getting the event in front of the right eyes at the right time.
The solution
Content marketing formed an important part of this campaign, with the Boardwave podcast being particularly impactful.
The podcast – an insightful and informative series titled ‘Making Waves’ – covered a range of brand-aligned topics relevant to leaders in the European software industry, and was hosted on a dedicated landing page, with associated pages for each episode.
Alongside this, Silver used a series of social videos to help promote the networking events and a dedicated launch party.
The creative
Featuring muted khaki colours with bold, rounded graphic designs, the Making Waves logo echoed the natural shapes of waves and the sea. This worked perfectly with the minimalist feel of the podcast landing page, creating an accessible and engaging entry point for new listeners.
The social videos featured brand-aligned colours and event imagery to communicate the key benefits that the event afforded, using focused, driven copy for greater impact on social.
The results
The digital presence Silver created for the Boardwave networking event created a real buzz amongst its target audience, with some notable top-line metrics from the 2022 LinkedIn social campaign including: