Everything must work with the music, even the copy. Some agencies will bolt on music at the final stage as an afterthought – and it shows.
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Tom Storrer has shared his top ads of 2019. Do you agree with his picks? Has he missed your favourite?
Last week, I stumbled across a photo of myself taken in the first few days of my placement at Silver. The person staring into the lens on the other end looked completely unaware of the whirlwind year that was about to take place.