Insight beats instinct. Belief beats noise. This is where intelligence turns into advantage.
The human stories AI can never replace
As Silver’s Chief Creative Officer, and a street photographer in my own right, I was thrilled to be invited to join the judging panel for the Event Photography Awards 2026, culminating in last night’s ceremony at Central Hall Westminster. Photography has always played an important part in my life and in the way I see […]
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Celebrating Dolly Parton and Yayoi Kusama – both unmistakably original
Sadly, this week the world lost two amazing creative icons, Dolly Parton and Yayoi Kusama. On the surface, they could hardly be more different. One a global music legend, songwriter, performer, philanthropist and entrepreneur from the mountains of Tennessee, USA. The other, one of the world’s most recognisable contemporary artists, known for her pumpkins, polka […]
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The world needs creatives now more than ever.
Last weekend, our Chief Creative Officer, Graham Dodridge, revisited the place that shaped his creative thinking more than forty years ago. An alumni reunion to celebrate 170 years of Arts University Plymouth. We laughed, exaggerated stories, remembered people we’d forgotten we’d forgotten, and wandered the same studios where many of us first discovered that creativity […]
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How B2B marketers can keep their noses ahead in the Year of the Horse
How B2B marketers can keep their noses ahead in the Year of the Horse The Year of the Horse is often associated with speed, momentum and decisive action. A year that favours progress over…
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The Super Bowl ads we’re still talking about
The Super Bowl ads we’re still talking about The Super Bowl is one of the few times when ads get as much attention as the game itself. So we asked some of the Silver team…
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A look ahead at what’s in store for B2B in 2026
A look ahead at what’s in store for B2B in 2026 Many of us are now firmly back in the world of work after the winter break. And as we start to look at what the next 12 months could bring, what does 2026 have in store…
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Four key takeaways from an inspiring Fintech Week London 2024
From the moment I stepped into the Fintech Week London event, I was welcomed with a smile and open arms (figuratively speaking). The energy was infectious, and the focus on shaping the future of finance,…
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5 ways strategy fuels creative ideas
All too often, strategy and creativity are thought of in isolation. However, at Silver, we believe that one cannot succeed without the other. A great strategy will fail if it lacks creativity, and creative ideas…
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How to master an evolved B2B buyer journey
With so much discussion in the B2B sphere around the role of the buyer journey, explore the latest edition of Silver Shares to discover how it has evolved and it’s now critically important to be…
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Brand Strategy: 5 principles to help build your most valuable selling-tool
In marketing, few topics are discussed as much as brand strategy. Be it the importance of tone of voice, the need for a ‘brand mission’ or the merits in ‘storytelling’— B2B and B2C marketers alike…
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4 types of value exchange you should build into your lead generation.
A thought or two on how we can think differently about the value exchange, and in doing so, ensure more than 15% of consumers feel they’re getting fair value from granting brands access to their…
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Finastra: Driving action to make finance OPEN by {DEFAULT}
Over the past 15 years, the accelerated use of artificial intelligence in financial services has led to algorithmic bias in the sector, causing discrimination against certain demographics when applying for finance. To spread awareness of this issue and…
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Board Advisor, Mark Jeffries, Top Tips For A Perfect Online Presentation
Our very own board advisor Mark Jeffries, recently released a video on some top tips for presenting from home. Mark is an accomplished keynote speaker, author, leading event Moderator, an expert in the field. There…
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Creating impact among the decision makers that matter: 6 guiding principles
30 minutes, 6 principles, 1 goal – to ensure impact with key decision makers.
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Listen up: Why podcasts are the perfect platform for B2B brands
Podcasts have fast become a popular source of entertainment, information, and education for people around the world, and their popularity continues to grow. According to Ofcom, 7.1 million people in the UK now listen to…
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