5th February 2026
The Super Bowl ads we’re still talking about
The Super Bowl ads we’re still talking about
The Super Bowl is one of the few times when ads get as much attention as the game itself.
So we asked some of the Silver team to share their favourite Super Bowl ads and why they think they work.
Here are our top five – which is your favourite?
Budweiser – “Frogs” (1995)
Chosen by Monique Francois, Senior Motion Designer
Budweiser’s “Frogs” ad is pure nostalgia for me. I can still hear those croaky tones saying “Bud… Weis… Er.”
From a motion design perspective, it’s a great example of how timing, pacing, and audio cues can carry an idea without flashy visuals.
That same energy carried into Budweiser’s “Whassup?” campaign, which also ran during the Super Bowl, relying on rhythm, repetition and performance to become part of everyday language almost overnight.
Both concepts were so strong that they crossed into pop culture and were parodied widely, which is why they feel so memorable. Together, these spots are a fun reminder that when an idea is clear and well executed, playful creativity can travel far beyond its original placement. A lesson that still holds up for marketing today.
Tide – “It’s a Tide Ad” (2010)
Chosen by Tom Storrer, Lead Copywriter
I loved how simple the idea was and how well it was executed: If you see clean clothes in an ad, it must be a Tide ad.
Tide basically decided that every Super Bowl ad showing clean clothes belonged to them. David Harbour introduced the idea, then kept reappearing across the broadcast in different familiar ad formats.
The genius was that, whether an ad was for Tide or not, that’s all you could think about for the rest of the night!
Pizza Hut – “Pizza Before The Hut” (2026)
Chosen by Charlie Gilks, Project Manager
Pizza Hut’s latest ad with Tom Brady taps straight into the language of football itself. “Pizza Before the Hut” hijacks the familiar cadence quarterbacks use on every play, instantly recognisable to any NFL fan. Rather than dropping a celebrity into a generic spot, the pizza chain turns the mechanics of the game into a built-in brand trigger, linking football rituals with ordering pizza.
Brady is the perfect choice, having probably said “hut” more than anyone in history. The interactive challenge, encouraging real quarterbacks to say “pizza” before “hut” on live broadcasts, turns viewers into participants and keeps the idea alive well beyond the 30 seconds.
Dunkin’ – ‘The DunKings’ (2024)
Chosen by Andrew Clayton, Senior Director of Growth – Americas
My choice is the Dunkin’ Donuts “Dunkings” hip hop group audition ad from 2024 featuring Ben Affleck, Matt Damon, Tom Brady, Jennifer Lopez. Why? Its a mix of silliness, self-deprecating humor and plays on the tension between Boston and New York City. The non-subtle use of the Dunkin brand colors is also great.
Pepsi – “Joy of Pepsi” (2002)
Chosen by Pete Fuduric, Director of Content Marketing
For the 2002 Super Bowl the big question was how will brands react after a national tragedy. Budweiser had the Clydesdales marching across the Brooklyn Bridge and solemnly bowing their heads toward lower Manhattan. But I preferred Pepsi’s and Britney’s take: a lighthearted celebration of American teendom through the ages. They understood we’re still a country “for those who think young.”
