Privacy Policy

Silver Agency Limited (“Silver”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains what personal information we collect, how and why we use it, who we may share it with, how long we keep it, and the rights you have in relation to it.

Silver Agency Limited is a marketing services agency registered in England and Wales under company number 05489754.

Our registered office is:

Silver Agency Limited

6 Manor Park Business Centre

Mackenzie Way

Cheltenham

Gloucestershire

GL51 9TX

United Kingdom

For the purposes of applicable data protection law, Silver Agency Limited is the data controller where we determine how and why your personal information is processed.

Where we process personal information solely on behalf of one of our clients, we will normally act as a data processor and the relevant client will be responsible for determining how that information is used.

This policy applies to personal information we process in connection with our website, our marketing and business development activities, our relationships with clients, prospects, suppliers and other business contacts, and recruitment.

Our processing of personal information is governed by applicable data protection legislation, including the UK GDPR, the Data Protection Act 2018, the Privacy and Electronic Communications Regulations 2003, as amended, and the Data (Use and Access) Act 2025.

The personal information we collect depends on how you interact with Silver. It may include:

• information you provide when you contact us, submit an enquiry, register for content or communicate with our team;
• information relating to our relationship with you or the organisation you represent, including correspondence, meeting information and commercial records;
• marketing preferences and information about your engagement with Silver communications;
• technical and usage information generated when you visit our website, such as IP address, browser and device information, referring pages and interactions with our website;
• information obtained from publicly available professional sources, referrals, clients and appropriate third-party business information or data-enrichment services; and
• information provided as part of a recruitment process.

We aim to collect only the personal information that is relevant and necessary for the purpose for which it is being used.

We may collect personal information:

• directly from you, for example when you contact us, complete a form, attend an event, communicate with our team or apply for a role;
• automatically, when you use our website or interact with our digital communications;
• from the organisation you work for, our clients, partners or other business contacts;
• from publicly available sources, including professional and company information; and
• from third-party platforms and data providers, where appropriate, including where we undertake permitted data-enrichment activities.

Where we obtain personal information from other sources, we process it in accordance with applicable data protection and direct-marketing law.

We only process personal information where we have a lawful basis for doing so.

Where we rely on legitimate interests, we consider the purpose of the processing, whether it is necessary and the potential impact on the rights and interests of the individual concerned.

Where we rely on consent, you can withdraw that consent at any time.

As a B2B marketing agency, Silver may process professional contact information for business development and marketing purposes.

This may include information that you provide directly to us as well as relevant professional information obtained from publicly available sources, referrals or appropriate third-party business information and data-enrichment services.

Where we use personal information for direct marketing, we do so in accordance with applicable data protection and electronic communications legislation.

Depending on the circumstances, we may rely on our legitimate interests in promoting and developing Silver’s services or on consent where consent is required.

You have the right to object to the use of your personal information for direct marketing at any time.

Every electronic marketing communication we send will provide an appropriate way to opt out where required. You can also contact us directly to ask us to stop using your information for marketing purposes.

Where you opt out, we may retain limited information on a suppression list so that we can respect your preference in the future.

As part of providing marketing services, Silver may process personal information owned or controlled by our clients.

Where we process that information solely on a client’s behalf and in accordance with their instructions, the client will normally be the data controller and Silver will act as its data processor.

Our processing in these circumstances is governed by our agreement with the client, applicable data protection legislation and Silver’s internal data protection and security requirements.

Where relevant, you should refer to the privacy notice of the organisation that originally collected your personal information for further information about how it is used.

Our website uses cookies and similar storage and access technologies. We use CookieYes to manage cookie consent and preferences on the website.

These technologies may be used for purposes including:

• enabling the website to function correctly;
• remembering preferences;
• protecting the website and its users;
• understanding how visitors use the site;
• measuring website and content performance; and
• supporting marketing and advertising activities, including the use of advertising cookies.

Some technologies are necessary for the website to operate or may otherwise be used without consent where permitted by applicable law.

Where consent is required, CookieYes will ask for your permission before the relevant cookies or similar technologies are used. You can accept, reject or manage your preferences through the cookie banner and cookie settings available on our website.

You can change or withdraw your cookie choices at any time using the cookie settings available on the website.

Refusing or disabling some cookies may affect the way certain features of the website operate.

We do not sell personal information. 

We may share personal information where necessary with appropriate third parties, including: 

• website hosting, IT, cloud infrastructure and cybersecurity providers; 

• CRM, marketing, analytics, advertising and communication service providers; 

• professional advisers, including legal, financial, audit and insurance providers; 

• recruitment and HR service providers where relevant; 

• contractors, suppliers and specialist partners supporting the delivery of our services; 

• clients where information is processed in connection with services we provide to them; 

• regulatory authorities, courts, law-enforcement agencies or other parties where disclosure is required or permitted by law; and 

• other parties where necessary to establish, exercise or defend legal rights. 

Where another organisation processes personal information on our behalf, we require appropriate contractual, confidentiality and security protections. 

Silver works internationally and uses technology and service providers that may process information outside the United Kingdom. 

Where personal information is transferred outside the UK, we take appropriate steps to ensure that the information continues to receive an appropriate level of protection. 

Depending on the destination and circumstances, these protections may include: 

• UK adequacy regulations; 

• the UK International Data Transfer Agreement; 

• the UK Addendum to approved standard contractual clauses; or 

• other appropriate safeguards permitted under applicable data protection legislation. 

Where necessary, we also assess the protections available in the destination country and implement additional safeguards. 

Where the EU GDPR applies to particular processing, we will also apply the relevant EU requirements for international transfers. 

You can contact our Data Protection Lead if you would like further information about the safeguards applicable to your personal information. 

We do not retain personal information for longer than is necessary for the purposes for which it was collected and processed. 

Retention periods vary according to the type of information, the reason we hold it, our legal and contractual obligations and whether the information remains necessary and relevant. 

Under our current Data Retention Policy: 

• client-owned marketing contact data processed by Silver is normally retained for up to one year; 

• Silver’s own marketing contact data is retained only while it remains necessary and relevant for the purpose for which it is held; 

• recruitment information is normally retained for 30 days following the conclusion of the relevant recruitment activity; and 

• other business records are retained in accordance with the relevant purpose and applicable legal, contractual, accounting and regulatory requirements. 

Information may be deleted sooner where appropriate, including where a valid request for erasure is received. 

When information reaches the end of its applicable retention period, it is securely deleted, destroyed or otherwise disposed of in accordance with our internal retention and security procedures. 

Depending on the circumstances and the lawful basis on which we process your information, you may have the right to: 

• be informed about how your personal information is used; 

• request access to the personal information we hold about you; 

• ask us to correct inaccurate or incomplete information; 

• request deletion of your personal information; 

• ask us to restrict how your information is processed; 

• receive certain personal information in a portable format; 

• object to particular processing, including processing based on legitimate interests; 

• object at any time to the use of your personal information for direct marketing; 

• withdraw consent at any time where processing is based on consent; and 

• exercise rights relating to certain automated decision-making and profiling. 

These rights are subject to conditions and exemptions under applicable data protection legislation and will not apply in every circumstance. 

We will consider requests without undue delay and will normally respond within one month, subject to any permitted extension. 

You will not normally be required to pay a fee to exercise your rights. 

If you have concerns about how Silver has collected or used your personal information, please contact us so that we can investigate. 

We provide a clear process for receiving and handling data protection complaints. We will acknowledge a data protection complaint within 30 days, take appropriate steps to investigate it and communicate the outcome to you. 

You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection. 

We would welcome the opportunity to address your concerns directly, but your right to contact the ICO is not affected by contacting us first. 

If another data protection authority has jurisdiction over the processing of your information, you may also have the right to complain to that authority. 

Responsibility for data protection at Silver is overseen by our Data Protection Lead. 

Data Protection Lead: Jonny Cartwright 

Email: jonny.cartwright@silveragencyv2.wpenginepowered.com 

You can use these contact details to: 

• ask a question about this Privacy Policy; 

• exercise your data protection rights; 

• object to direct marketing; 

• make a data protection complaint; or 

• ask for further information about how we process or protect your personal information. 

Our website may contain links to websites and services operated by third parties. 

Silver is not responsible for the privacy practices or content of those third-party websites. We recommend reviewing the relevant privacy information when visiting another website or using a third-party service. 

We may update this Privacy Policy from time to time to reflect changes in our services, working practices or applicable law. 

When we make changes, we will publish the updated version on this page and revise the Last updated date above.