14th June 2019

We’re delighted to announce that the Silver team came away as winners from Friday’s Computing Tech Marketing & Innovation Awards 2019.
 
The Science of Storage animated series for Dell EMC won the prize for Content Marketing Campaign of the Year. The same campaign was a finalist for Overall Marketing Campaign of the Year, and Silver was shortlisted for B2B Tech Marketing Agency of the Year.
 
Silver was briefed to educate a technical audience about the advantages of Dell EMC’s storage architecture. In response, we wanted to deliver something high-impact and innovative in its field. We created an animated series, The Science of Storage, developing characters to tell a complex story in an engaging and entertaining way.
 
The series of animations follows a storage guru as he helps a struggling IT manager to dispel data storage myths and choose the right solutions for his business.
 
“We know that this audience is targeted with lots of information from many vendors,” explained Silver CEO, Alison Masters. “At Silver, we wanted to create something that would not only provide impact, but generate interest and increase market share for the client. We are proud to have created something truly unique that has standout in the B2B technology market.”
 
A big thank you to Dell EMC for being such fantastic clients, and a huge well done to the Silver team who brought the campaign to life. Congratulations to all the finalists and winners at this year’s awards, we were in great company with some incredible work across all categories.
 
You can learn more about the Science of Storage campaign by reading the case study here.