A futuristic experience at the Festival of Marketing
Festival of Marketing is a signature event in the UK calendar that aims to break the rules of every trade show event out there in terms of experience. The two-day conference aims to deliver a unique experience where ambitious marketers can discover, learn, celebrate and shape the future together.
As a headline sponsor, Sitecore aimed to present a line-up that not only sparked imagination but made imagination a reality.
It was key that the stand was different enough to showcase creativity and enable Sitecore to grab attention, as well as communicate the ability to disrupt the marketing world whilst being approachable and engaging.
The primary objective was to attract people to the exhibition and open an ongoing dialogue with Sitecore. The event provided an opportunity for Sitecore to connect with the UK’s primary marketing leadership, current customers and prospects.
Silver created a vibrant theme, aligned to the Sitecore brand, inspired by cinema. This gave Sitecore the scope for a stand-out, film-inspired stand which coupled perfectly with the content of their festival itinerary – nodding to future technology through a personalised film experience.
The stand presented Sitecore as forward-thinkers – helping to create the customer experience of the future.