Sitecore

A futuristic experience at the Festival of Marketing

The challenge

Festival of Marketing is a signature event in the UK calendar that aims to break the rules of every trade show event out there in terms of experience. The two-day conference aims to deliver a unique experience where ambitious marketers can discover, learn, celebrate and shape the future together.

As a headline sponsor, Sitecore aimed to present a line-up that not only sparked imagination but made imagination a reality.

It was key that the stand was different enough to showcase creativity and enable Sitecore to grab attention, as well as communicate the ability to disrupt the marketing world whilst being approachable and engaging.

The objective

The primary objective was to attract people to the exhibition and open an ongoing dialogue with Sitecore. The event provided an opportunity for Sitecore to connect with the UK’s primary marketing leadership, current customers and prospects.

The solution

Silver created a vibrant theme, aligned to the Sitecore brand, inspired by cinema. This gave Sitecore the scope for a stand-out, film-inspired stand which coupled perfectly with the content of their festival itinerary – nodding to future technology through a personalised film experience.

The result

The stand presented Sitecore as forward-thinkers – helping to create the customer experience of the future.

Client

Sitecore

Sector

Technology

Services

Brand strategy & identity, Content marketing