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Privacy Policy

Your privacy is critically important to us

Silver Agency is located at:

Silver Agency
Festival House, Jessop Avenue Cheltenham
GL50 3SH – Gloucestershire , United Kingdom

It is Silver Agency’s policy to respect your privacy regarding any information we may collect while operating our website. This Privacy Policy applies to https://silver.agency (hereinafter, “us”, “we”, or “https://silver.agency”). We respect your privacy and are committed to protecting personally identifiable information you may provide us through the Website. We have adopted this privacy policy (“Privacy Policy”) to explain what information may be collected on our Website, how we use this information, and under what circumstances we may disclose the information to third parties. This Privacy Policy applies only to information we collect through the Website and does not apply to our collection of information from other sources.

This Privacy Policy, together with the Terms and conditions posted on our Website, set forth the general rules and policies governing your use of our Website. Depending on your activities when visiting our Website, you may be required to agree to additional terms and conditions.

Website Visitors

Like most website operators, Silver Agency collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Silver Agency’s purpose in collecting non-personally identifying information is to better understand how Silver Agency’s visitors use its website. From time to time, Silver Agency may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

Silver Agency also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on https://silver.agency blog posts. Silver Agency only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below.

Gathering of Personally-Identifying Information

Certain visitors to Silver Agency’s websites choose to interact with Silver Agency in ways that require Silver Agency to gather personally-identifying information. The amount and type of information that Silver Agency gathers depends on the nature of the interaction. For example, we ask visitors who sign up for a blog at https://silver.agency to provide a username and email address.


The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

Links To External Sites

Our Service may contain links to external sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy and terms and conditions of every site you visit.

We have no control over, and assume no responsibility for the content, privacy policies or practices of any third party sites, products or services.

Aggregated Statistics

Silver Agency may collect statistics about the behaviour of visitors to its website. Silver Agency may display this information publicly or provide it to others. However, Silver Agency does not disclose your personally-identifying information.


To enrich and perfect your online experience, Silver Agency uses “Cookies”, similar technologies and services provided by others to display personalised content, appropriate advertising and store your preferences on your computer.

A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Silver Agency uses cookies to help Silver Agency identify and track visitors, their usage of https://silver.agency, and their website access preferences. Silver Agency visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Silver Agency’s websites, with the drawback that certain features of Silver Agency’s websites may not function properly without the aid of cookies.

By continuing to navigate our website without changing your cookie settings, you hereby acknowledge and agree to Silver Agency’s use of cookies.


Privacy Policy Changes

Although most changes are likely to be minor, Silver Agency may change its Privacy Policy from time to time, and in Silver Agency’s sole discretion. Silver Agency encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.


Data Protection Policy

Introduction & Scope 

Silver Agency Limited is a marketing services agency registered in United Kingdom under number 05489754. The personal data that Silver Agency Limited processes to provide these services relates to its clients and other individuals as necessary, including staff and suppliers’ staff.  This policy sets out Silver Agency Limited commitment to ensuring that any personal data (PII), including special category personal data, which Silver Agency processes, is carried out in compliance with Data Protection Act 2018 & the General Data Protection Regulation (“GDPR”). 

 This policy applies to all personal data processed by Silver Agency Limited and is part of Silver Agency Limited approach to compliance with data protection law. All Silver Agency Limited staff are expected to comply with this policy and failure to comply may lead to disciplinary action for misconduct, including dismissal. 


Data Protection Principles 

This Policy aims to ensure compliance with the GDPR. The GDPR sets out the following principles with which any party handling personal data must comply. All personal data must be: 

  • Accurate and, where necessary, kept up to date. Every reasonable step must be taken to ensure that personal data that is inaccurate, having regard to the purposes for which it is processed, is erased, or rectified without delay. 
  • Retained in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data is processed. 
  • Processed lawfully, fairly, and in a transparent manner in relation to the data subject. 
  • Collected for specified, explicit, and legitimate purposes and not further processed in a manner that is incompatible with those purposes. Further processing for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes shall not be considered to be incompatible with the initial purposes. 
  • Adequate, relevant, and limited to what is necessary in relation to the purposes for which it is processed. 
  • Retained in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data is processed. 
  • Processed in a manner that ensures appropriate security of the personal data, including protection against unauthorised or unlawful processing and against accidental loss, destruction, or damage, using appropriate technical or organisational measures.


Data Subject Rights 

 The GDPR sets out the following rights applicable to data subjects 

  • The right to be informed 
  • The right of access 
  • The right to rectification 
  • The right to erasure (also known as the ‘right to be forgotten’) 
  • The right to restrict processing 
  • The right to data portability 
  • The right to object 
  • Rights with respect to automated decision-making and profiling 

Silver Agency Limited has processes in place to ensure that it can facilitate any request made by an individual to exercise their rights under data protection law, including those related to data processed through third-party platforms. All staff have received training and are aware of the rights of data subjects. Staff can identify such a request and know who to send it to. All requests will be considered without undue delay and within one month of receipt as far as possible. 



Silver Agency Limited will: 

  • Ensure that appropriate security measures are in place to ensure that personal data can only be accessed by those who need to access it and that it is held and transferred securely 
  • Ensure that the legal basis for processing personal data is identified in advance and that all processing complies with the law, especially in the context of using third-party platforms for data enrichment. 
  • Not do anything with your data that you would not expect given the content of this policy and the fair processing or privacy notice 
  • Ensure that appropriate privacy notices are in place advising staff and others how and why their data is being processed, and, in particular, advising data subjects of their rights 
  • In providing our services, Silver Agency Limited may engage in data enrichment activities, utilizing third-party platforms. These activities will be conducted to enhance the quality and completeness of the personal data we process, allowing for more tailored and effective marketing strategies for our clients. 
  • All data enrichment activities, including those involving third-party platforms, will adhere to the principles of data minimization and purpose limitation and will be used strictly within the legal frameworks and contractual obligations that ensure compliance with GDPR and the Data Protection Act 2018. 
  • Silver Agency Limited acknowledges the necessity of transferring personal data under specific circumstances, including for processing activities through third-party platforms. Any data transfer, whether domestic or international, will comply with GDPR and the Data Protection Act 2018, ensuring that equivalent levels of protection are afforded to the data subjects’ information. 
  • Service delivery involving client data, including enrichment activities will prioritize data security. Whether services are delivered remotely or on-site, Silver Agency Limited commits to using encrypted connections and adhering to strict access controls. Data will not be taken outside of the client’s systems without explicit consent, and all efforts will be made to ensure data processing complies with UK/EEA data protection standards.

Any breach in the use of this policy may result in disciplinary action for misconduct, including dismissal. Obtaining (including accessing) or disclosing personal data in breach of Silver Agency Limited data protection policies may also be a criminal offence. 


Special category personal data 

This includes the following personal data revealing: 

  • Racial or ethnic origin 
  • Political opinions 
  • Religious or philosophical beliefs 
  • Trade union membership 
  • The processing of genetic data, biometric data for the purpose of uniquely identifying a natural person 
  • An individual’s health 
  • A natural person’s sex life or sexual orientation 
  • Criminal convictions or offences 

Silver Agency Limited processes special category data of employees as is necessary to comply with employment and social security law.  


Responsibility for the processing of PII 

 The partners of Silver Agency Limited take ultimate responsibility for data protection. If you have any concerns or wish to exercise any of your rights under the GDPR, then you can contact the data protection lead in the following ways: 

Name: Jonny Cartwright 

Email: jonny.cartwright@silver.agency


Data Retention Policy

To view our Data Retention Policy, click here