29th January 2021

When Dell Technologies needed to find a way to successfully communicate to their partners the wealth of marketing resources available to them, and how to best utilise their value, Silver knew that were was only one person for the job: Scout Wilder. 

Scout was first introduced in a fun animated series, Partner Pursuits, created to engage Dell Technologies partners in a unique and dynamic way. His exploration of marketing platforms, tools and campaigns helped to build awareness of available initiatives, drive campaign activation, and make sure that partners could maximize the value of Dell Technologies partner marketing. 

Built on the series’ success, Scout was later used to guide partners through Dell Technologies’ digital marketing tool and to promote their Digital First campaign, with Scout featuring on an insightful infographic, an additional video, social comms and a digital marketing guide. 

Scout has already accomplished so much, but his adventures haven’t finished yet! Plans are already in place to feature our favourite explorer in more upcoming campaigns and initiatives. Watch this space!