17th June 2021
Finastra: Driving action to make finance OPEN by {DEFAULT}
Over the past 15 years, the accelerated use of artificial intelligence in financial services has led to algorithmic bias in the sector, causing discrimination against certain demographics when applying for finance.
To spread awareness of this issue and lead industry-wide change, global fintech solutions company Finastra worked with Silver to develop a long-term initiative that would provoke action, with plans to coincide the launch with International Women’s Day.
Beginning with extensive industry research, the Silver team came together to conceptualise creative ideas before delivering OPEN by {DEFAULT}, an aspiring movement grounded in Finastra’s vision that the future of finance is open to everyone.
To share the OPEN by {DEFAULT} message, we created a host of assets that formed an engaging global comms strategy, including a dedicated landing page, positioning video, social assets, a theme for Finastra’s hackathon, Hack to the Future 3, and this insightful animated explainer:
This is just the beginning as Finastra is dedicated to helping the industry collaborate towards an unbiased future – underpinned by five actionable commitments the company is working towards.
See our work and learn more about the movement: https://www.finastra.com/open-by-default
Tom Storrer
As our in-house Copywriter, Tom tells effective stories through the engaging content and marketing communications he creates for Silver and our clients across multiple channels.