6th March 2020

8 video marketing statistics to fuel your content marketing strategy

“If a picture is worth a thousand words, what’s a video worth?”

Quite a lot… Video shoots at 30 frames per second. That’s 30,000 words per second. So a 60-second video runs at 1.8m words per minute!

Video is a must

Video as a means of storytelling and advertising is no longer a nice option. If you want to increase conversion and exposure, a video marketing strategy is the only way to go.

1.
81% of businesses use video as a marketing tool – up from 63% over the last year.

(Hubspot)

2.
59% of executives say they would rather watch a video than read text.

(Wordstream)

3.
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.

(Insivia)

4.
72% of customers would rather learn about a product or service by way of video.

(HubSpot)

5.
92% of users watching video on mobile will share it with others.

(Wordstream)

6.
75% of all video plays are on mobile devices.

(eMarketer)

7.
Videos under two minutes long get the most engagement.

(Wistia)

8.
33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes.

(Ad Age)

So what are you waiting for?

Marketing videos can take many forms, and each one will aid and fuel your content marketing strategy.

There are plenty of useful types of video content that your viewers love, so try several of these options to see what works best for your brand:
Explainers, presentations, video blogs (vlogs), tutorials, webinars, adverts, customer testimonials, interviews, live streams, product videos, and animated infographics.