The demands on B2B marketers have changed.
Discover how Silver helps strengthen your brand, improve marketing performance and accelerate growth.
Discover how Silver helps strengthen your brand, improve marketing performance and accelerate growth.
Featured case study
How do you reposition one of the world’s leading fintech businesses? Start by seeing its market differently. Using Cylvy®, our proprietary AI intelligence engine, Silver analysed the competitive landscape, explored the conversations shaping buyer discovery and identified narrative gaps where Finastra could build greater authority. Combined with global research, customer insight and human strategic judgement, this intelligence helped shape Innovating Finance Together, a bold, customer-first positioning built around partnership, trust and co-innovation.
Our creative teams transformed those insights into a distinctive global brand platform, activated across campaigns, content, digital, events and sales enablement. The result was a clearer, more consistent story across the customer journey, contributing to Finastra’s strongest year of marketing-sourced pipeline to date and a 50% year-on-year increase in meetings booked at Sibos.
Fin.Tech Marketing Awards North America
Best Integrated Multi-Channel Campaign
How do you reposition one of the world’s leading fintech businesses? Start by seeing its market differently. Using Cylvy®, our proprietary AI intelligence engine, Silver analysed the competitive landscape, explored the conversations shaping buyer discovery and identified narrative gaps where Finastra could build greater authority. Combined with global research, customer insight and human strategic judgement, this intelligence helped shape Innovating Finance Together, a bold, customer-first positioning built around partnership, trust and co-innovation.
Our creative teams transformed those insights into a distinctive global brand platform, activated across campaigns, content, digital, events and sales enablement. The result was a clearer, more consistent story across the customer journey, contributing to Finastra’s strongest year of marketing-sourced pipeline to date and a 50% year-on-year increase in meetings booked at Sibos.
Fin.Tech Marketing Awards North America
Best Integrated Multi-Channel Campaign
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