2nd January 2013
Virgin’s new campaign offers alternative to “bland and beige”
Virgin Atlantic Marketing Director Simon Lloyd says: “We wanted to capture the essence of Virgin Atlantic with this new campaign and bring the glamour and fun back into long-haul travel. “Flying in the Face of Ordinary’ is more than a marketing campaign; it is a powerful brand proposition and long-term platform”.
Having recently shot a series of short films for one of our clients and with a history of strong integrated campaigns firmly under our belt, we have looked at the new campaign with interest – and we have to agree with Lloyd. The advert is glamorous, engaging and true to Virgin’s brand. Nice work, guys!