11th December 2019

Tom’s top Christmas ads of 2019

I’m sure the release dates of Christmas ads are getting earlier. They’ll be out before Halloween next year! However, I’ve stayed firm and waited until December to share my top picks of this year’s festive ad feasts. Enjoy!

Nicholas the Sweep
Sainsbury’s – Weiden + Kennedy

Set in a Dickensian London, Sainsbury’s festive ad is centred around its first store to mark the supermarket’s 150th anniversary and quickly becomes an entertaining, tongue in cheek origin story of Father Christmas.

Plus, as a little Christmas Easter egg, the ad features the infamous ‘Plug Boy’ from the store’s 2018 ad. See if you can spot him!



The Book of Dreams
Argos – The&Partnership

The focus of Argos’ ad this year is their catalogue which they dub ‘The Book of Dreams.’ A dad notices that his daughter has circled a drum kit in the catalogue, which sends him into a fun-filled fantasy of drum solos and stage diving teddy bears – sound tracked by 80s classic Don’t You Forget About Me by Simple Minds.



Silence The Critics
Ikea – Mother

My favourite by far.

Incredibly, this is Ikea’s first UK Christmas ad – and they’ve smashed it.

Tapping into grime culture, the ad features a family at the business end of a scathing diss track from their household ornaments because of the state of their home. The family springs to action and transforms their pad ready for their Christmas guests.

The catchy song is performed by grime great, D Double E, and is also available to stream on Spotify… something I’ve been doing ever since.


Honourable mentions

Boots – Ogilvy

A very well made ad, clearly inspired by Nike’s brilliant ‘Nothing Beats a Londoner’ from 2018.



Leafy Blinders
Aldi – McCann Manchester

I felt a little underwhelmed by the full ad after the exciting Leafy Blinders teaser, but I’m a big fan of puns which the ad has plenty of.