19th November 2019

Tom’s top ads of 2019

As the cold, dark evenings draw in and the Christmas ads begin to trickle through ridiculously early this year, I felt it was time to share my favourite ads of 2019. Enjoy!

Great Shows Stay With You
Amazon Prime Video – Droga5

I can definitely relate to this one. Influenced by their binge-watching of original Amazon Prime Video series the night before, this series of ads shows average people adding a little drama to their everyday lives. Each ad is shot beautifully, inspired by the shows themselves.

My favourite of the bunch is for ‘All or Nothing: Manchester City’, with the protagonist channeling the motivational charisma of City boss, Pep Guardiola.

Dream Crazier
Nike – Wieden + Kennedy Portland

In the lead up to the FIFA Women’s World Cup earlier this year, Nike’s ‘Dream Crazier’ campaign featured a compilation of iconic women redefining sport and the next generation of inspired female athletes coming through.

Serena Williams narrates this powerful ad, taking offensive statements about female athletes and turning them into pure motivation fuel.

Upside Down Whopper
Burger King – David the Agency (Miami) and MullenLowe U.S

To celebrate the third season of Stranger Things and the return of Eleven and the gang, Burger King unveiled an exclusive Upside Down Whopper in homage to the parallel dimension featured in the show.

Featuring the show’s iconic opening sequence, the tongue in cheek product was accompanied by Burger King’s 1985 branding – the year the series is set in. As another nod to the show, the burger was only available in 11 stores in the US.

This made my list because I’m a sucker for Stranger Things, and although it’s stupid… it really made me want an Upside Down Whopper!

We All Win
Microsoft – McCann

This one got me.

Aired during this year’s Super Bowl, this ad is part of Microsoft’s goal of creating empowerment and inclusion through technology. It features the Xbox Adaptive Controller – designed to meet the needs of gamers with limited mobility.

A group of young gamers is seen having a blast together, and we hear the story of nine-year-old Owen and his family.

A lovely ad that spoke to me as a gaming fan.

The Elevator
Hyundai – Innocean USA

Another Super Bowl spot. It features Jason Bateman as a lift operator taking his passengers to the best and worst of life’s experiences.

The casting of Bateman is a stroke of genius. His delivery is fantastic, and the concept really communicates the quality service that Hyundai is looking to promote with their ‘Shopper Assurance’ initiative.

Not Everything Makes The Cut
Amazon – Lucky Generals

Last but not least, Amazon makes my list for the second time for their Alexa ad. It features several celebrities using terrible prototypes that feature Alexa. I really like brands that poke fun at themselves.

The scene that steals the show for me is Harrison Ford and his greedy dog.