30th November 2018

Tom’s Top 5 Christmas Ads of 2018

The big day is less than four weeks away, so the festive ad floodgates are well and truly open.
I’ve spent the better part of a morning trawling through this year’s offerings to share with you my top 5 Christmas ads of 2018. Enjoy!

5. Currys PC World – The Magic of Christmas Upgraded

A fun picture of how a classic Victorian Christmas could have been enhanced with a few modern-day technologies. Does anyone else kind of want a carriage with a bangin’ speaker system now?


4. Save the Children’s Christmas Jumper Day

A fun ad promoting a worthy charity. We see several people participating in Christmas Jumper Day with an unwavering commitment to the cause, even if it’s a little inconvenient…
Shout-out to the spin instructor. I often end up like that after a class without a jumper on!


3. Aldi – Kevin the Carrot and the Wicked Parsnip

There are a few returns this year: Amazon singing boxes, Heathrow Bears, and of course the Coke lorry – but the return of Kevin the Carrot is the best of the bunch.
The ad cemented its inclusion on my list with the line describing the wicked parsnip as “the root of all evil.” I’m a sucker for a pun.


2. KFC

Turkey is the outright bird of choice for Christmas, but KFC reminds us who the hero is for the rest of the year with their Western-inspired epic.


1. Waitrose – Fast Forward

Sorry John Lewis, but Waitrose wins Christmas this year. They’ve struck the perfect balance of poking fun at their sister company and promoting their Christmas selection without forcing it down our throats.


Honourable Mentions

Sainsbury’s – The Big Night
This may have made the cut… if John Lewis hadn’t pipped them to the same concept a couple of months ago with their Partners ad. A special shout-out to the kid dressed as a plug… imagine being the parents and having to put that costume together!
Leave a snack for Santa, but be sure to remember the reindeer, too!
Olay – Holiday Musical
A fun, festive way of promoting their product range. Love a musical.