19th June 2018

Supponor’s virtual advertising tech tested during England friendly

Supponor, branded by Silver, had its new adtech tested at the recent England international friendly against Costa Rica at Ellend Road in Leeds.
The Virtual Hybrid LED technology lets regional advertisers virtually augment themselves over in-stadium ads during broadcasts. This allows football associations to sell more ad inventory on the same space – increasing potential income and making ads more relevant to viewers.
The state-of-the-art technology was recently crowned ‘Sports Tech of the Year’ at the 2018 Sports Business Awards, alongside their partners ADI and Largardere Sports.
“The work we’ve done with the FA follows a number of significant developments, including approval of our system for use in Germany’s Bundesliga as of next season,” said James Gambrell, chief executive of Supponor. “We look forward to helping The FA to continue to innovate and be at the forefront of driving value for its partners around the world.”
Following a previous successful brand implementation, Techpreneur James returned to Chairman of Silver Graham Dodridge and the Silver creative team to build an original and contemporary brand in a market saturated by similarity.
James said: “Silver has an amazing ability to simplify a complex technology into a clear, compelling brand proposition which motivates clients, partners and employees to better engage and understand what we do and why they should care.  Always there for us and great to work with, Silver will continue to be our partner of choice.”
Dodridge noted: “Supponor’s pioneering technology delivers the most powerful and impactful brand activation in broadcast sport. It’s been an exciting journey for the team and the resulting brand and website creates a simply impactful brand presence.”
Please see our case study at silver.agency/portfolios/supponor/
Check out Supponor at supponor.com