15th November 2019
Silver Spotlight: Sophie Marshall
Silver Spotlight is your chance to get to know the people that make Silver tick as they answer quick-fire questions on their roles and life outside of the agency.
This month we put Silver’s Account Director, Sophie Marshall, under the spotlight to learn more about her role and her biggest achievement to date:
Which three words would you use to describe your role?
Flexible, organised and resilient. I could chuck a few more in, but I won’t!
What are your day-to-day tasks?
I can be driving to meet a client one day, be in the London office the next, be delivering artwork to a publication on another. I do all sorts in my role so there’s no clear definition of my day. It’s so varied which is why I have to be so organised.
What’s the best part of the job?
People, without a shadow of a doubt. The people I work with internally in the agency and externally as clients. It’s just fun. We’re in such a creative environment, the minds of people in this industry fascinate me – we’re all completely different. The creative world is a wonderful place to be. I don’t think you’ll see me doing anything else.
What’s the biggest challenge of your role?
The variety of my role brings all sorts of challenges but bringing everything together to create briefs is probably the biggest challenge, because of their importance. We spend time getting them right with our clients initially, and then we have to make sure that they give the right direction and inspiration to the creative teams.
Favourite project you’ve worked on and why?
My absolute favourite was for the National Trust way back when. At a previous agency, we developed an integrated campaign on behalf of the Neptune Coastline Appeal, which saves stretches of coastline around the UK. Our mission was to raise over a million pounds to save part of the north Wales coastline, with Visit Wales committing to match our donations pound for pound which was amazing. And we did it! It was a massive achievement. We saved a large piece of beautiful coastline from being scarred by caravans. It’s one that sticks in my mind and really means something to me.
What’s your biggest achievement to date – personal or professional?
Around 12 years ago, my cousin was getting married in New Zealand so I decided to make the most of it and travel through Asia and Australia before getting to the wedding.At the wedding, I fell and broke my knee, which stopped me going on my six-month trip to South America which was planned for after New Zealand.It had always been a dream of mine, and that dream had just been stopped dead. Even though it was ten years later, my biggest achievement was making my dream South America trip happen. Two years ago, I left my job, put everything in storage and went. I travelled by myself, met people along the way and had the time of my life.
What do you do when you’re away from Silver?
I’m a very social being. I like to be around people in noisy places and havea good time. Like the pub!I love going to gigs. I’ve been to two recently. Daft Punk with a 16-piece orchestra performing their greatest hits this week, and Lizzo the week before – both amazing.Yoga, too. I only started doing a year ago, but I love it. I’m still aching frommy last class! What piece of technology could you not live without?My phone. What would I do without it? It’s got my music, telephone numbers, all my photos, everything. I do my banking on my phone. It’s this tiny thing that you pop in your pocket and it’s got your whole life on it. It’s quite scary actually!
Who do you look up to the most – real or fictional?
I’d love to say one person, but I don’t really have one in particular! Of course, my mum and dad are a given. People who can balance young families and work I have the utmost respect for. I’m terrible if I don’t get 8 hours of sleep, so to be up three or four times a night (or more) with your children and then do a full day’s work is incredible to me. Hats off!
What brand do you admire and why?
Dove because they have integrity as a brand. Yes, they still want to sell you products, but their campaign for real beauty was and still is amazing. Representing real women in a world filled with duck faces, filters and a twisted sense of reality on social media, it’s important perhaps now more so than ever, for people to see what is natural and that we’re all different.
Who would you choose to play you in a film?
I’d go with Jennifer Lawrence. She’s full-on but quite normal. She’s down to earth and doesn’t pretend to be something she’s not.
I do love Singin’ In The Rain, it’s absolutely an amazing film. All the singing and dancing. It’s just brilliant. The oldies are the best. I think I could probably sing most of the songs in it… and may well have tried to recreate some of the dance routines at some point.
Which cartoon character do you most relate to and why?
I like Oscar the Grouch. I don’t live in a bin, but I can definitely be grumpy like him sometimes. He’s not a cartoon character though… I used to watchThunderCats a lot when I was a kid, and my cat was called Snarf… I also liked Poddington Peas but I don’t feel like a pea…I’ll let the readers decide!Thanks, Sophie! Be sure to keep an eye out forthe next Silver Spotlight post next month.
I’ll let the readers decide!