Our mission was to engage and excite wholesale customers about Telefonica’s LTE Diameter Exchange service, conveying the offering as a seamless and global end-to-end service. Being a dry, detailed subject it was important that we grabbed the viewer’s attention and put Telefonica at front-of-mind, whilst highlighting the main messages.

Silver Creative Services

The challenge was to tell the proposal as an end-user story, contextualised from a customer perspective. Describing the mobile broadband reality and new challenges for operators, presenting the benefits of the solution and ending with the Telefonica LTE Value proposition.

Our ultimate objective was to generate leads through increasing awareness of Telefonica’s LTE value proposition.



What Silver created
– Video concepts, story, storyboard and copy writing
– Studio video shoot with stylist and display soccer player
– post production and animation

Telefonica Digital life is life itself, and technology is an essential part of being human. We want to create, protect and boost connections in life so people can choose a world of unlimited possibilities. Telefónica is a company that is aware of the new challenges posed by today’s society. This is why we offer the means to facilitate communication between people, providing them with the most secure and state of the art technology in order for them to live better, and for them to achieve whatever they resolve.

An innovative and attentive spirit with an immense technological potential that multiplies the ability to choose of its more than 322 million clients in 21 countries. Telefónica is a 100% listed company with more than one and a half million shareholders, traded in several of the most important stock markets around the world.

Kapco, Avio-Diepen merger communications


New visual identity and go-to-market strategy


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