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Following a previous successful brand implementation Techpreneur James Gambrell returned to Graham Dodridge and the team at Silver to build an original and contemporary brand in a market saturated by similarity.
“Silver has an amazing ability to simplify a complex technology into a clear, compelling brand proposition which motivates clients, partners and employees to better engage and understand what we do and why they should care. Always there for us and great to work with, Silver will continue to be our partner of choice.”
James Gambrell, Chairman Supponor
Silver Creative Services
Along with a dynamic new logo, image library and website and an extensive business toolkit and brand guidelines; Silver has been instrumental is repositioning Supponor at the top of its class. Following brand workshops, a revised mission, vision and strap line: ‘reality augmented’ Supponor is now primed to lead the world of real-world mass-audience TV-visible advertising.
More about Supponor
Supponor’s pioneering technology delivers the most powerful and impactful brand activation in broadcast sport. They use augmented reality to transform real-world mass-audience TV-visible advertising into high-impact targeted virtual brand messaging. Sports rights and media owners can unlock a new world of creative and commercial opportunities to provide relevant, localized brand communications for sponsorship and advertising partners worldwide.
Supponor solutions can be deployed in venues and broadcasts of various sports – everything from soccer to motor racing to ice hockey.
Whatever the sporting arena and brand communication requirements, Supponor work with all stakeholders – rights holders, broadcasters, media partners and sponsoring brands – to design, build and deploy the optimum augmented reality solution for any given environment.