Top 10 Guide: Marketing your Start-Up and SME
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With 100 years of Steam expertise and being the leading global steam engineering company, our challenge was to ensure we were sympathetic with their tradition whilst creating a cutting edge image to lead them into the future and keep them number one.
Operating in 33 countries worldwide, it was important to educate employees that the brand is more than just a logo. It also includes the company’s vision, mission, personality, culture and the relationship between the company’s brand and it’s customers. Silver created a comprehensive set of brand guidelines to help communicate the new brand and give comprehensive guidance to creating marketing communications across the world.
Silver Creative Services
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