Top 10 Guide: Marketing your Start-Up and SME
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Our goal was to differentiate Dell EMC and their new PowerEdge server range from the competition and their soon-to-be launched equivalent products.
This was achieved with a compelling and humorous video along with supporting media syndication to articulate the story of our star, Dennis. Dennis was just a regular guy, doing a regular job, in a very regular way… until he gets the ‘Power’.
From concept through to execution the story was carefully planned, crafted and managed to ensure that the video proved memorable to our audience and Dell EMC Poweredge front of mind as a result.
“Wow, it’s great to see the concept brought to life. Thank you so much for pulling together all of the components to deliver an incredible video in such challenging and demanding circumstances. This is a true a credit to Silver’s creative capabilities coupled your ability to execute on time, to budget and above expectations.”
Artur Trapizonyan – Server and DPS, IS marketing EMEA, Dell EMC
Silver Creative Services
Introducing the new benchmark for scalability, intelligent automation and integrated security – the next generation of Dell EMC PowerEdge servers.