Our goal was to differentiate Dell EMC and their new PowerEdge server range from the competition and their soon-to-be launched equivalent products.

This was achieved with a compelling and humorous video along with supporting media syndication to articulate the story of our star, Dennis. Dennis was just a regular guy, doing a regular job, in a very regular way… until he gets the ‘Power’.

From concept through to execution the story was carefully planned, crafted and managed to ensure that the video proved memorable to our audience and Dell EMC Poweredge front of mind as a result.

“Wow, it’s great to see the concept brought to life. Thank you so much for pulling together all of the components to deliver an incredible video in such challenging and demanding circumstances. This is a true a credit to Silver’s creative capabilities coupled your ability to execute on time, to budget and above expectations.”

Artur Trapizonyan – Server and DPS, IS marketing EMEA, Dell EMC

Silver Creative Services

  • Art department
  • Art Direction
  • Casting day for lead actors
  • Casting for extras
  • Conceptual planning
  • Copywriting
  • Filming
  • Location sourcing
  • Make up
  • Marketing Planning
  • Marketing Strategy
  • Music production
  • Post production
  • Production
  • Project Management
  • Props
  • Shoot pre-production
  • Sound engineering
  • Storyboarding
  • Strategic planning
  • Visual effects
  • Wardrobe

More about Dell EMC PowerEdge Servers

Introducing the new benchmark for scalability, intelligent automation and integrated security – the next generation of Dell EMC PowerEdge servers.



  • Advertising
  • Brand
  • Digital
  • Marketing
  • Video

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