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From initial consultation, through brand and messaging workshops, Silver and its creative services has renamed Malaika and created a brand platform for further growth. Supporting the fund raising efforts of this valuable Congolese charity, Silvers donation of its services has helped to propel further charitable donations from around the world.
“Silver has provided us with a powerful, relevant & timeless new brand that was rolled out with a new website and compelling mission video. We have already had extremely positive feedback from our supporters and the new look is helping us to open new doors. Thank you Team Silver!”
Noella Coursaris, Founder and CEO – Malaika
Silver Creative Services
What Silver created
– Brand development and messaging workshops
– Mission, Vision and Brand architecture
– Logotype development and extensive brand guidelines
– Mission film
– Website design and build
– Stationery creation
More about Malaika
The mission of Malaika (formally known as the Georges Malaika Foundation) is to empower Congolese girls and their communities through education. Based in New York, the non-profit operates in Kalebuka, in the Southeastern region of the Democratic Republic of Congo.
An educated girl will increase her future earnings by approximately 10-20% for each additional year of schooling and will reinvest most of it back into her family and community. These are key factors in a nation’s socioeconomic development and yet girls still face immense obstacles in obtaining an education in the DRC. At Malaika, we mobilize resources so that these girls can receive the best schooling possible, providing them with greater choices, opportunities and the capacity to make informed decisions. Our goal is to build the leadership capacity of each individual student so that she gives back to her community and has a positive, long-term impact on the future of the DRC. In essence, we are fueling a generation of change-agents. At the same time, we impact the surrounding community through recreational and life skills programming for adults and children, as well as essential infrastructure development.