Top 10 Guide: Marketing your Start-Up and SME
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By facilitating a ‘why?’ workshop we were able to update the Lanner brand strategy with a new mission, vision and personality, not to mention a cool new strap line ‘Future. Proof.’
We also clearly defined what Lanner’s ambitions were and what set Lanner apart from its competitors. Their new strap line ‘Future. Proof.’ perfectly captures the powerful simplicity of their brand propoosition.
“‘At last after 20 years someone finally gets what we’re about!’
Graeme Routledge, Group Marketing Manager – Lanner Group Limited
Content produced post workshop included; a business toolkit, mission video, new image style, image library, a set of brand guidelines and a new product video.
Silver Creative Services
More about Lanner
This is an exciting time of change for businesses in every industry. The urgency to drive improved customer value at lower cost through the use of new disruptive digital technologies, including Industry 4.0 and the Internet of Things (IoT), is forcing the rapid creation of new operating models in every sector and every geography. Static spreadsheets and rear-view business measures are no longer valid for assessing such complex change options, Industry now recognises that predictive analytical methods are needed.
Lanner has been working with visionary companies since its inception in 1996, deploying predictive simulation capabilities and model assets that support decision making and enable smart business processes that best balance service delivery and cost. Lanner understands the issues facing organisations in an increasingly complex and digitally connected world. They’re passionate about connecting people to their business, its data and processes, empowering them to make smarter choices for a better future. Lanner’s predictive simulation models and technology inspire confidence in change and outcome certainty across the full design, create, operate and improve lifecycle.