Top 10 Guide: Marketing your Start-Up and SME
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KPMG, the global network of professional firms providing Audit, Tax and Advisory services has taken the lead in supporting small dynamic growing businesses with a dedicated sub-brand launched with the support of Silver and called KPMG Small Business Accounting .
From brand workshops, through name review, brand identity development to website build to advertising launch Silver has been instrumental in sharing compelling P2P stories to nurture the market. The measure of success is ultimately sales. With an ambitious target of 30 wins per week at campaign launch, versus the average of 15 it was achieving previously the challenge was on. Surfice to say targets have been hit greatly surpassed.
“The output of this campaign was phenomenal; it was exactly what we were after. It was edgy, it was cool, and it was relevant. It got us much more engagement with our audience.”
Bivek Sharma, Partner & Head
Small Business Accounting – KPMG
Silver Creative Services
More about KPMG SBA
A Big Four accounting firm in London, working for small businesses nationwide, KPMG SBA believe that Britain’s small businesses deserve better from their accountants. Accountants in London and all over the country should be doing much more than just filling in tax returns: they should be offering insights in all kinds of business-critical areas, from working out cash flow to generating management reports and advising on sources of finance. KPMG SBA think that small businesses should be given this level of support as part of their flat fee, without being hit with huge additional bills. With KPMG’s new, fixed-fee Small Business Accounting, they’re providing just this kind of service.