Silver brand expertise allied to its creative services was selected to align a fractured eclectic brand, derived from mergers and acquisitions over many years.

A simple brand offering each division a unique coded variation of a matrix logo system, that when combined form the master ERS Group logo. From brand workshops, through to extensive brand guidelines including image library, tone of voice and brand application, Silver has created a robust brand solution aimed at providing a platform for business growth.

Silver Creative Services


ERS Group is the forward-thinking organisation for all your democracy needs, from engaging communities to electoral registration, counts and independent scrutiny. It is the umbrella for a group of companies with unrivalled experience in governance, engagement, election and voter registration services.

They work with thousands of organisations in the public and private sectors, from local authorities, political parties and trade unions, to charities, the NHS, membership organisations and professional bodies.

Their largest and most established company – Electoral Reform Services – grew out of the Electoral Reform Society in the 1980s and is now the leading independent provider of election services. Their other Group companies provide a complementary range of services including membership engagement, election management software, governance systems and election supplies.

ERS employs about 200 people throughout the Group and our head office is located in London.

Kapco, Avio-Diepen merger communications


New visual identity and go-to-market strategy


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