Cheviot Asset Management was launched in May 2006, following the recruitment of 92 investment professionals and support staff from UBS. It merged with Quilter to become Quilter Cheviot in 2012 before becoming a Wealth Management arm of Old Mutual International.

Cheviot built on traditional stock broking skills and values to develop a new kind of contemporary service, independent and compelling. The team at Cheviot asked Silver to create a brand that captured this new approach and to launch it to the nation though a media blitz, leaving no uncertainty in the market about their arrival. Silver created a brand that took it’s cues from the high fashion super brands as well as from the traditions of The City in order to express it’s new approach without alienating a core market sector.

“It has been an exhilarating experience creating a brand worth £2.5billion investment from scratch. We have assembled a crack team to deliver on expectations of our customers and this extends to communicating with the market in the right way. Silver understood the unique set of complex issues we faced in creating both our smart new brand as well as launching it to the world. We have been delighted with their timely and efficient approach.”

Michael Kerr-Dineen, Chief Executive – Cheviot

Silver Creative Services


More about Quilter Cheviot

Passionately committed to their clients – Quilter Cheviots unbiased approach enables them to build investment portfolios that are tailored to each client’s individual preferences.

Market leading – bringing exemplary personal service, the latest research and investment management expertise. They are at the forefront of innovation ­– constantly seeking out new investment opportunities from across the globe, as well as having led the way in developing professional investment management outsourcing solutions for financial advisers. Quilter Cheviot invest on behalf of more than 37,500 clients – across the UK, in Dublin and Jersey, with over £20.1 billion in assets.

Award winning – the standards we have set have been recognised with the award of a Defaqto 5* rating for their Discretionary Portfolio Service (DPS) and Managed Portfolio Service (MPS) in 2012, 2013, 2014, 2015 and 2016.

Part of a FTSE 100 company – as part of Old Mutual Wealth, they are a financially secure partner for their clients, with significant resources available to continuously develop the products and services we offer to them.


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