13th December 2019

Silver secures iconic client win

We are delighted to finally announce that earlier this year, Silver was appointed by universal icon Santa Claus as the brand and marketing agency for his new global distribution company, Blitzen.

Due to a strict NDA signed by both parties, Silver was unable to reveal any details until the festive season.

Our team was responsible for developing and implementing the brand strategy for a global market with a focus on brand building, generating awareness and increasing engagement.

“The opportunity to work alongside Mr. Claus was something that we couldn’t turn down as an agency,” revealed Silver’s Creative Director, Matt Hurley. “Contrary to media stereotypes, Santa is a very cool guy who has his finger on the pulse of technology, and this needed shine through in the brand we developed. Blitzen needed to be fresh, vibrant but also pay homage to his heritage. We’re delighted by the outcome and the response we generated in the media.”

The man of the moment was also feeling joyful and triumphant about the whole experience:

“I made a list of agencies to contact about my project, checked it twice, and Silver was the obvious choice. They absolutely sleighed the branding and the marketing campaign is already having an impact. Thanks to Silver, my team and I are going to be busy all year round. They’re all firmly on my nice list for the foreseeable future!”

The marketing campaign for Blitzen has been extremely successful so far, even being picked up by national news.

A big thank you to Santa for being such a fantastic client to work with.

 

You can read the full Blitzen case study here.