18th February 2013

Direct marketing is right on target

Direct marketing has galloped ahead over the past few years, thanks to new technologies and capabilities making it easier to identify and target specific segments of the market – meaning that marketers can create effective, highly targeted direct marketing campaigns that are reaching the right people at the right time.
Times are tough and budgets are tight. Marketers are now starting to see that rather than mass-communicating a message, it is better to target a smaller, specific audience – and target it well. Combined with the cheapness of digital printing, it really makes direct marketing and direct mail the obvious contender in the race for results.
With industry reports suggesting that direct marketing will continue to escalate over the next twelve months, why not jump on the bandwagon? Get in touch with Silver today and find out more about our targeted direct marketing campaigns. We’d love to hear from you!