19th May 2014

designing super brands

Designers develop then infuse the ‘essence’ of a brand across all communications. Power brands like beauty are more than skin deep. They nurture trust and build customer loyalty.
In a 2007 survey of the value of global brands by branding agency Interbrand, Coca-Cola’s brand equity was valued at $65.3bn. The power of the Coca-Cola brand is massive, one of the most successful in the world and I think this quote from Coca-Cola Executive sums it up: “If Coca-Cola were to lose all of its production-related assets in a disaster, the company would survive. By contrast, if all consumers were to have a sudden lapse of memory and forget everything related to Coca-Cola, the company would go out of business.”
Brand in its simplest terms is built on a set of associations that people make with a company’s product or service. Starting with it’s swirling logo and distinctive hour glass bottle, Coco-Cola’s associations include the original sweet fizzy cola drink. Today the brand is continually reinforced through continued investment in design – it’s the real thing!
Design is the building block of any brand and a vital tool in your brand arsenal. Your team Silver has an implicit understanding of all the design, engineering and mechanical development required to build and support world-class brands.
Ben Keylock
Brand Designer and Engineer