To launch the new Interprise brand to a B2B audience of existing customers and new prospects, educating them on the strength of the agency network and firmly positioning them as the global media partner of choice.
The first step of the process was to hold a brand and messaging workshop in order to understand the new direction Interprise would be taking, and how the key stakeholders wanted their brand to be represented.
Following that exercise, a clear picture was exposed for the brand vision and identity which the Silver team worked on conceptualising. On approval of the visual identity we were free to make a concept of the website’s look and feel, create the animation storyboard and an image style set.
After which, set in motion the next stage of production, including filming the heads of Dentsu Aegis network companies for the Interprise services videos, a fully animated mission video, whilst simultaneously constructing a modern brand centric website.
Interprise’s brand identity now reflects their personality, a bold forward thinking modern approach, incorporating modern mediums of animation, informative video, and a website designed for mobile and web browsing. Allowing them to stand apart from others offering similar services. Launching the website across three different regions, UK (Global), Singapore/Hong Kong (Asia) and USA with consistent messaging whilst retaining a personal touch which encourages brand affinity and trust.
1. Target Audience
The rebranding and launch of Interprise meant targeting a global B2B audience and communicating at an executive decision making level.
2. Campaign Timescale
Interprise began the process of rebranding with Silver in December 2016 and required launch in February 2016, meaning a turnaround of 10 weeks.
The rebrand provided Interprise with a modern website and style which engages and informs visitors with its content, using different communication tools and distinctive image library.