So, if we sleep for 8 of the 24 hours in a day and there are 7.095 billion of us on the planet, then 4.730 billion people are wide awake laughing, crying, talking, looking, reading, communicating, trading, eating, drinking and sharing at any given time.
The human family is always awake and the global economy is never asleep.
A mere 150, years ago it took 2 weeks to send cargo across the Atlantic and 64 days to travel from Europe to Australia. But with today’s predictive sales modelling and the spoke-hub global distribution paradigm, arranged like a series of chariot wheels connected to the hub at the center, in which all traffic moves along spokes, the human family has pretty much nailed 24 hour overnight despatch to all but the most remote destinations.
The global experience of our leadership team spans the globe.
Where once mountain ranges and oceans conspired with cultural diversity and regulations to slow the globalisation of brands, we are now experiencing a proliferation of enterprise trade zones and booming new economies which are fuelling global one brand ideals.
The world is no smaller than it ever was, but somehow we feel we know it so much more intimately than ever before. We can move around it with the click of a mouse – process an order, translate an invoice, make a payment to the other side of the world, video conference our customers, suppliers, friends and family from the train.
We say “good night” while they say “good morning”.
It’s your world. It’s our world.
Like you, we don’t see barriers, we see opportunities. We see usefulness, solutions and the ability to make a difference. Like you, Silver is everywhere.