16th June 2014

a picture or a thousand words

Studies have shown that audiences retain 58% more information if their auditory and visual senses are stimulated. Therefore it is crucial that your videos combine audio and visual messages. This will not only reduce the amount of time needed to tell your story, but will allow greater retention of information. And when your audience digests and understands more about what you have to offer the greater the chance of converting them into an inbound lead.
Using video or animation provides you with a marketing tool with much greater flexibility to get your pitch across perfectly. They allow you to animate complex diagrams, put a thought leader in the spot light or have one of your customers tell your prospects how good your product is – possibilities are endless.
Not only do videos and animation get your point across quickly and effectively, they can be easily shared via social media, through YouTube, Vimeo, Facebook, Linked In and Instagram to reach an even bigger audience, driving greater inbound lead traffic.
In summary:

  1. Animated videos are eye catching and portray your message quickly.
  2. They increase information retention which produces greater inbound leads
  3. Videos connect emotionally with your audience
  4. They help explain complex subjects to customers in a simple and effective way

So if ‘a picture is worth a thousand words’ just imagine what a video or animation can do for your business!…