Silver Spotlight is your chance to get to know the people that make Silver tick as they answer quick-fire questions on their roles and life outside of the agency.

This month we caught up with our Head of Motion, Lisa Ferrari, as she reveals more about her role, challenges and interests:

Which three words would you use to describe your role?

Creative. Multi-tasking. Management.


What are your day-to-day tasks?

All sorts, anything and everything to do with the craft of making videos –  from initial concepts to completion. This can include initial concepts, ideas generation, designing look and feel, designing style frames, taking scripts and turning them into storyboards, and selecting music and voice over samples.

I also speak to the account managers to work on quotes and estimate on how long projects will take. Last but not least, I’m always checking in on the team to make sure everything is ticking along and give creative feedback.


What’s the best part of the job?

I love doing the actual creative bit. The whole process of motion design from start to finish – getting into the nitty gritty of moving things around on screen, taking inspiration from different places and developing my own work.


What’s the biggest challenge of your role?

The fragmented nature of the job when managing people can be a challenge. Multitasking and overseeing projects and the team means I no longer spend long periods of time on single projects.


Favourite project you’ve worked on and why?

The PowerEdge MX video for Dell EMC. I collaborated with Rosie on it, and we hadn’t made something together for a while, which is always fun. We’ve been collaborating with each other for the past five years, and it’s fun to look back at our old work and compare it to this latest project as a sign for how far we’ve come.


What’s your biggest achievement to date – personal or professional?

I have two really good friends, a man and a woman I’ve known separately for years, and I knew that they would get along so I eventually introduced them. They’re now married and have a baby! It proves that I have a great gut instinct, and it’s great to do things for someone else.


What do you do when you’re not producing great motion work?

I sleep, listen to podcasts, watch Netflix (for research), travel, and work on making my new house look nice.


What piece of technology could you not live without?

A device which enables me to connect to the internet – I couldn’t live without a computer.


Who do you look up to the most – real or fictional?

My Aunty Alda. She was an independent, hardworking and strong-willed woman, and I really admire that. And she did it all whilst looking very elegant and gracious.


What brand do you admire and why?

Airbnb. They commission some really nice looking work, particularly motion. Whoever their marketing manager is, they have really good taste in animation. It’s just generally a nice brand. I think it has revolutionised the way in which my generation travel. I also like that it’s enabled people to have an extra income.


Who would you choose to play you in a film?

Penelope Cruz, we’ve got loads in common. I especially love the scene in Vicky Christina Barcelona where she gets all feisty discussing the Chinese language… I think she would do a good job of representing who I am.


Favourite film?

The Godfather was my favourite as a teenager, and I feel like I’m cheating on myself if I veer off that. There are loads of great films but I still feel like it’s one of the greatest. I haven’t got a favourite really but to be true to my teenage self, the Godfather.


Which cartoon character do you most relate to and why?

Donald Duck. I think he does feisty very well.


Thanks, Lisa! Be sure to keep an eye out for the next Silver Spotlight post next month.