The concept of using content to attract customers isn’t a new one.

What is new is that roles for creating new content are being created by organisations, putting much more pressure and focus on creating original, engaging and valuable content.

Here are five quick tips that will put your content marketing on the right track.

 

1. Define your target audience beforehand 

Think about audiences rather than customers. Your aim is to create content that’s compelling but also aligned with your brand.

Look at your current visitors and those you want to attract. Try to identify the kind of content that attracts them and focus your energy there.

  

2. Repurpose your content

Original content is great, but you should also think about how content can be adapted and reused to fit different formats.

Could your article become an infographic? A video? A webinar? People consume content in different ways, so don’t be afraid to experiment.

 

3. Create long-lasting content

There’s nothing wrong with talking about the latest industry news, but it’s often a strategy that produces content that doesn’t have a very long shelf life.

Articles that share useful tips and advice should perform well over a longer period. Maybe you can find topics within the news that you can write about, rather than the news itself.

 

4. Create readable content

 Okay, you’ve managed to entice your audience to your article with a gripping headline or interesting subject, but readers can still be put off if your content is difficult to digest.

Try to break up big blocks of text with headings and sub-headings, use short paragraphs and highlight key points to make the article easier to read.

 

5. Not quantity

 It’s important to post regular articles, but this shouldn’t affect the quality of your content.

Of course, the number of articles you can produce depends upon your resources, so if you have a small team, it’s better to produce smaller amounts of quality work rather than trying to keep the number of articles high at the detriment to quality.