Top 10 Guide: Marketing your Start-Up and SME
Immerse yourself with international brand man and entrepreneur, Graham Dodridge who shares his insight and experience.Download Now
It’s easy to see technology as a never-ending positive progression that constantly makes things better for us all. However, new tech products often come with a set of trade-offs. Improvements in usability or design can negatively affect privacy or security. Just because a technology is improved in some ways doesn’t guarantee it will be widely adopted.
Technological advances are barely ever a simple journey. There are all kinds of dead-ends, regressions and uneven trade-offs along the way.
We can be critical of tech products and companies without believing they are “bad”. Most tech creators really do want to have a positive impact on the world. It’s critical to believe that there is good intention underlying technological efforts if we’re going to effectively hold everyone accountable for the tech they create.
At the same time, it’s important for tech creators to understand that good intentions don’t absolve them from the negative consequences of their work, no matter how well-meaning.
A popular depiction of tech innovation is the genius in a garage coming up with a breakthrough innovation.
In reality, tech is usually formed by the insights and values of the community where its creators are based. Real creation stories are complex and involve many people, and nearly every breakthrough is led by years of others trying to create similar products.
It’s important to be familiar with how tech companies make money if you want to understand why tech works the way that it does.
Creating apps or devices is often seen as a rational process where engineers choose technologies based on which are the most advanced and appropriate to the task.
However, just as often, the methodology of tech creation can follow fads or trends that are in fashion. This can affect everything from how meetings are run to how products are developed, so a more complex technology doesn’t always mean a more valuable end product!