You’ve reached the execution stage of a campaign, time to sit back and watch the results roll in...

Well, maybe.

Experience tells us that marketing success comes down to planning and the ability to ask yourself the right questions up front around the desirable end result that reveals the true deliverables and expectations of a campaign.

By capturing these details in a clearly defined work break structure (WBS), and laying this out carefully into a campaign plan, allocating resources and time to each step keeps everybody in your team in-check and allows for regular progress updates.