Design is a key driver of the way we work at Silver.

Great design is hard to come by, so we hope these quotes get your creative juices flowing and spark that killer design idea you’re searching for!

1. “Designers are meant to be loved, not to be understood.”
– Margaret Oscar

2. “Design is not what it looks like and feels like. Design is how it works.”
– Steve Jobs

3. “If you think good design is expensive, you should look at the cost of bad design.”
– Ralf Speth

4. “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”
– Antoine de Saint-Exupéry

5. The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.”
– Massimo Vignelli

6. “There are three responses to a piece of design – yes, no or WOW. Wow is the one to aim for.”
– Milton Glaser

7. “It’s through mistakes that you actually can grow. You have to get bad in order to get good.”
– Paula Scher

8. “Content precedes design. Design in the absence of content is not design, it’s decoration.”
– Jeffrey Zeldman

9. “I find that for myself, without exception, the more I deal with work as something that is my own, as something that is personal, the more successful it is.”
– Marian Bantjes

10. “Digital design is like painting, except the paint never dries.”
– Neville Brody

11. “I want to make beautiful things, even if nobody cares, as opposed to ugly things. That’s my intent.”
– Saul Bass

12. “good design is all about making other designers feel like idiots because that idea wasn’t theirs.”
– Frank Chimero

13. “I strive for two things in design: simplicity and clarity. Great design is born of these two things.”
– Lindon Leader

14. “Vision is the art of seeing what is invisible to others.”
– Jonathan Swift

15. “Good design is good business.”
– Thomas Watson Jr.

16. “Recognising the need is the primary condition for design.”
– Charles Eames

17. “Do not seek praise. Seek criticism.”
– Paul Arden

18. “Computers are to design as microwaves are to cooking.”
– Milton Glaser

19. “You don’t think your way to creative work. You work your way to creative thinking.”
– George Nelson

20. “If you do it right, it will last forever.”
– Massimo Vignelli