We caught up with international brand man and our CEO Graham Dodridge.

He founded B2B leviathan Gyro in London in 1991 and progressed on to his latest brand and marketing agency Silver based in London and Cheltenham, as well as finding the time to launch an FMCG milk drink brand called Bam.

In his experience, it’s important to listen to your employees, friends and family as well as your accountant, bank manager and business consultants.

There will be plenty to filter and ignore, but by initiating conversations and being proactive rather than simply reactive – by listening as well as talking, you’ll find that the rewards you reap for your personal investment will be vastly multiplied.


Interested in learning more about B2B Brand Basics?

You can download our An Essential Top 10 Guide: Branding your Start-Up and SME