So you have a fantastic product or service, however, communicating your proposition to potential customers always remains a challenge and even more so in the complex world of technology marketing.

Your goal is to get a variety of different audiences, and most importantly the decision makers, to understand what you are offering and how it will solve their problems.

A video or animation is a powerful way to ‘tell your story’, to explain your offering in a quick and memorable manner. This is so important in today’s multi-channel world, as your online audience is becoming hungry for higher quality content. You may have only a few seconds to grab their attention and offer them added value.

Your audience may not have time to wade through reams of text on your website to find the answer. So more brands are employing a strategy using video or animation to convey their propositions.

Studies have shown that audiences retain 58% more information if their auditory and visual senses are stimulated. Therefore it is crucial that your videos combine audio and visual messages. This will not only reduce the amount of time needed to tell your story, but will allow greater retention of information. And when your audience digests and understands more about what you have to offer the greater the chance of converting them into an inbound lead.

Using video or animation provides you with a marketing tool with much greater flexibility to get your pitch across perfectly. They allow you to animate complex diagrams, put a thought leader in the spot light or have one of your customers tell your prospects how good your product is – possibilities are endless.

Not only do videos and animation get your point across quickly and effectively, they can be easily shared via social media, through YouTube, Vimeo, Facebook, Linked In and Instagram to reach an even bigger audience, driving greater inbound lead traffic.

In summary:

  1. Animated videos are eye catching and portray your message quickly.
  2. They increase information retention which produces greater inbound leads
  3. Videos connect emotionally with your audience
  4. They help explain complex subjects to customers in a simple and effective way

So if ‘a picture is worth a thousand words’ just imagine what a video or animation can do for your business!…