Silver Creative: Ben Keylock looks to the future with his design trend predictions for 2014

Predicting anything in life is a challenge, and in this fast paced world surrounded and driven by technology it’s even harder. Despite that I predict the following three design elements are going to be hot in in 2014…

As a broad overview, I think that design, in whatever medium – print or online – will become simplified. People today are overloaded with information, each and every second of the day, right from the very moment they wake up. As technology advances and products become increasingly complex and ‘intelligent’, designers are being challenged with creating simple, clean designs that can by easily digested by the already overloaded consumer brains. Simplicity will undoubtedly be the most powerful tool to express the highest levels of sophistication.

This leads me to my first prediction. Infographics have been slowly growing in popularity over the last few years, and in these days of multi-channel information infographics are more useful than ever. Here at Silver we use them as a constituent part of many brand developments and marketing campaigns, working closely with our in-house illustrator.

Another key trend for 2014 will be the use of animated gifs. They have actually been around for nearly 25 years, dating back to mid 90s and the birth of the internet revolution, beginning life as low-fi clip art animations that were pretty clunky, to say the least. With super fast broadband, however, the use of smooth fast loading animated gifs across any device offer a way of expressing something in a matter of seconds.

Ever heard of tessellation? – It’s how we describe the use of geometric interlocking shapes in architecture and mathematics and most notably used in graphic art by Maurits Escher. Tessellation has been around since 4000 BC so is by no means something new! We use tessellation in its simplest, two dimensional, form to create striking designs. Television channel More4’s logo is an example and how it can be used to create a striking, fluid and beautiful brand identity.

Why not tweet @Silver_BenK with your further predictions for 2014.