Silver, the social marketing and brand communication experts, are entering the Cheltenham Half Marathon, taking place on Sunday 15 September 2013.

Silver are firm believers that in both business and the community everyone has a duty to contribute to the greater good. So it was no surprise when they signed up for the Cheltenham Half Marathon. They are no strangers when it comes to getting involved in the community as over the years they have raised a significant amount of money for charities and community projects.

Silver are not only sponsors, but are the driving force behind getting some leading local companies on board as title and affiliate sponsors. To top that Silver have their own team of staff taking part who are all hard at training for the 13 mile event, OK some of them. It’s a single lap course going through the heart of Cheltenham, starting at Pitville Park and ending at Cheltenham Racecourse, and is expected to become the next big Half Marathon in the South West.

There are eight staff members from Silver giving it a go, from their creative studio and account management team. There could be a couple of stars among them finishing on a good time, with a few others lagging behind lapping up the atmosphere and even perhaps brushing shoulders with a few celebrities!

Events such as the Cheltenham Half Marathon have become a major platform to engage the communities, and for individuals to share stories that touch their lives. Not forgetting the all important sense of achievement and goal that many work towards as part of their health and fitness regime, that often kick starts them into achieving greater things.