2013 is the year of video advertising. In fact, the power of online video is growing as every hour goes by. Did you know that in 2008, online video was only worth a mere £4 million – and that by the end of 2011 this had escalated to a staggering £109 million?

Online video advertising is growing at such a rate that it has now crept up to a third of the value of cinema advertising, with industry experts predicting that over the next 12 months it will continue to snowball, soon becoming second only to broadcast.

Over 4 billion videos are viewed on YouTube every day, with over 60 hours of video uploaded every single minute. And thanks to smartphones, tablets and increased Internet speeds, it’s only natural that the power of both YouTube and online video will continue to grow.

Hands up who saw Katie’s blog on David Beckham’s new video for H&M the other week? If you didn’t read the blog, you must have seen the video. The video is proof that online video is not just a pretty face, having achieved some pretty impressive statistics – going viral in just a few days and scoring over 8 million hits and 180,000 shares in its first week.

So, why should you be using online video advertising? Well, because videos and animations allow you to communicate and engage with your audience in a whole new way, breathing life into your brand and getting you noticed. Not only are videos interesting and fun, but they can also be high impact pieces of marketing collateral that effectively increase brand awareness and drive traffic to your website. And with staggering statistics such as those above, it only makes sense to get on board the video bandwagon.

Here at Silver, we pride ourselves on being video and animation experts. We will manage the whole process for you, from pre-production, storyboarding, script writing, set building and casting through to post-production and editing. We will then include your video on your website or integrate it into other marketing channels to ensure it works hard for you and delivers you results.

Why not contact us today to find out more about how video and animation can work for you? Call us on 01242 585930 or email us at [email protected]