Since it's launch just over two weeks ago, Vine has definitely had an impact on the world of marketing and social media. But as a marketing agency, how much can it really benefit our business?

Our ‘Meet the team’ pages are a great example of how much we embrace social media. We love to share our daily going-ons through Twitter and Instagram – so we can’t help but feel excited about giving an insight into agency life with short video clips.

Incase you’re one of the few that haven’t heard of it, let us update you. Vine is a mobile service that lets you capture and share short looping videos. 6 and a half seconds to be exact – perfectly in tune with the ‘short and sweet’ flavour of Twitter ‘tweets’.

We’re only too aware of how important it is to capture people’s attention quickly, so this short timeframe can be seen as a big positive. Knowing you only have to give up 6 seconds feels less intrusive to people who are busy/at work/have low bandwidth – and hopefully means people will think more about what they’re showing you. Equally – this short timeframe means you don’t have long to get your message across – and there are a lot of examples on Vine where videos have fallen short because of this.

Vine has had a bit of bad press since launch, namely the fact that pornographic material can be found – forcing it to give it’s app a 17+ rating therefore raising concerns amongst parents.

However, Vine really showed it’s potential at events like New York Fashion Week (perfect for capturing those catwalk moments), over-shadowing the competitor, Instagram. It has also been used as a portal for creatives to showcase work or make mini-viral-videos. We found a great blog of these on mashable, see those here.

Our feeling is that if a picture can say a thousand words, surely a video can say a million? Watch this 6 second space…