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‘Flying in the Face of Ordinary’ is Virgin’s first worldwide campaign and their first offering since their October 2010 ‘Your airline’s either got it or it hasn’t’ campaign, sound tracked by Muse’s cover of ‘Feeling Good’.
The campaign features a television advert showing Virgin’s cabin crew in their childhood, already possessing extraordinary talents which has helped them grow up to be Virgin Atlantic employees who offer customers a “splash of red in a weary world of grey”. Backing up the television ad, the campaign will also feature outdoor and print adverts highlighting the cabin crew’s experience through collaged photographs and a content hub on the carrier’s website will include the stories of the featured Virgin Atlantic staff.
Virgin Atlantic Marketing Director Simon Lloyd says: “We wanted to capture the essence of Virgin Atlantic with this new campaign and bring the glamour and fun back into long-haul travel. “Flying in the Face of Ordinary’ is more than a marketing campaign; it is a powerful brand proposition and long-term platform”.
Having recently shot a series of short films for one of our clients and with a history of strong integrated campaigns firmly under our belt, we have looked at the new campaign with interest – and we have to agree with Lloyd. The advert is glamorous, engaging and true to Virgin’s brand. Nice work, guys!