Top 10 Guide: Marketing your Start-Up and SME
Immerse yourself with international brand man and entrepreneur, Graham Dodridge who shares his insight and experience.Download Now
This recent campaign for Prostate Cancer shows that by being to the point and consistent they can stay relevant in a crowded marketplace.
Using the comedian, Bill Bailey, to talk seriously about the subject seems to have weight – as does the name ‘Sledgehammer Fund’, to ‘Crack Cancer’. Strong statements come across in the advert, like the fact that the victim rate is nearly as high as breast cancer – which really makes you think.
Another charity advertising campaign that also caught our eye was another one for prostate cancer using the comedian, Bob Monkhouse, a few years ago. Using someone who’d actually died of the disease was a strong move, and with a catchy strapline like ‘Give a few Bob‘ – it’s consistent and catchy.
We’ve recently designed the brand for ‘Miles for Many‘ – a sponsored event to raise money for those affected by post traumatic stress disorder. Paul Rhodes is running a mile for every person affected so sponsor him here. As a branding agency, it’s nice to do our bit – and we look forward to seeing more great campaigns for great causes in 2013.